Chris Salis Explains the Key Elements of a Business Growth Plan

Chris Salis
2 min readOct 18, 2022

Your business development strategy is critical to your organization’s success. Hard work and strategic foresight are required for long-term growth.

Chris Salis believes a business development plan assists you in visualizing your strategy and identifying ways to improve your go-to-market strategy. Here are six elements to help you power your development strategy.

Key Elements of Business Growth Plan by Chris Salis

High-Level Goals

Before you can achieve rapid growth, you must first understand what it entails. Every company has its own definition of success. Define your vision first, then work backward to figure out how to get there.

For example, suppose your company currently relies on a small number of high-paying customers to stay afloat. In that case, you may consider diversifying your client base to reduce risk.

Make a list of your top goals and rank them according to the benefits they will bring to your organization.

Market Research

How well do you understand your customers? You’ll want to know as much as possible to focus your business development strategy on encouraging growth.

Create buyer personas to better understand the needs and challenges of your customers. In fact, 71% of businesses that outperform their revenue targets have documented buyer personas. Include demographic and psychographic information and a description of the persona’s motivations and frustrations.

Marketing Strategies

Detailed buyer personas will help you optimize your marketing efforts. You can create content that addresses your customers’ needs once you understand why they want to work with you.

The channels you use are crucial to your marketing strategies. Most businesses find that a combination of traditional and digital channels works best. Popular methods include email, direct mail, social media, and web content.

Data-Driven Feedback Loop

According to recent research, most businesses (90%) fail to implement their development strategies successfully. One of the primary causes of this is a lack of actionable data.

Analytics and progress reviews are critical components of your strategy that you cannot afford to overlook. Monthly and quarterly pulse checks can help you identify issues before they derail your entire strategy. Furthermore, you may discover opportunities to accelerate your growth. Pay close attention to what your data tells you, and adjust your course as needed.

Resource Analysis

After you’ve created your development strategy, make sure you have the resources in place to carry it out successfully. You may need to identify technology and vendors to assist you in reaching your objectives.

Determining your company’s financial requirements early on can help you avoid problems later. To help your business move forward, use these insights from Chris Salis while developing your business growth plan.

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